SEED participants will have until February 14, 2010 to submit a presentation and an executive summary that describe their businesses. A panel of judges composed of industry experts, experienced investors and successful entrepreneurs will review the submission and select 10-15 finalists in March 2010. A special training day will then be held to provide additional coaching and training to the selected finalists. Afterwards, the finalists will submit a full business plan, and have the opportunity to present to the judges in the SEED Final Awards event in April 2010.

SEED gives participants a unique opportunity to receive coaching and training from industry experts, and the opportunity to win a cash prize of more than RMB 300,000. In addition, they will also gain significant exposure to potential investors and other stakeholders in the life sciences community.

During the Beijing SEED Competition launch event, executives from Roche, OrbiMed, McKinsey, and other invited experts and investors discussed the key success factors for start ups in the healthcare and life science field in China. Real life stories from both Western successful companies, such as Genentech, as well as domestic companies, such as Crown Biosciences from Beijing, were shared with the audience to illustrate the global and local industry best practices. Important issues in establishing a company, such as IP and financing, were discussed with industry experts and executives.

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