"When diagnosed and treated early enough, most DVTs aren't life-threatening," said Sheryl Benjamin, Executive Director of the Vascular Disease Foundation. "However, many people don't know their risks or the symptoms, and often put off seeing their health care provider even when they feel pain. Through this campaign, we are educating patients and supporting health care providers in evaluating and treating their patients."

This is Serious was developed by the Vascular Disease Foundation and Spirit of Women?®, in partnership with the Centers for Disease Control and Prevention (CDC). The This is Serious campaign, rolling out this fall, includes TV public service announcements, an educational video and a tool kit to aid partners in spreading the word about DVT/PE on the local level. For more information visit www.thisisserious.

Spirit of Women?®

Spirit of Women is a national network of hospitals, healthcare providers, corporate partners and media formed to promote educational initiatives for women and their families. Programs are implemented throughout the United States and address health topics such as menopause, cancer, incontinence, diabetes, heart disease, healthy pregnancy, and many more. To learn more about Spirit of Women, please visit spiritofwomen.

Centers for Disease Control and Prevention

The Centers for Disease Control and Prevention (CDC) protects people's health and safety by preventing and controlling diseases and injuries; enhances health decisions by providing credible information on critical health issues; and promotes healthy living through strong partnerships with local, national, and international organizations. Visit www.cdc.

SOURCE Vascular Disease Foundation