Keas offers a fun, personalized dashboard to users giving them the opportunity to keep track of their own health goals and empower them to make decisions about self-care as well as medical care. Keas Founder and CEO Adam Bosworth explains, Keas helps people take charge of their health, giving them the tools and knowledge required to live a healthy life and tackle such challenges as weight loss, smoking cessation, diabetes prevention or control, heart disease, pediatric issues and even reminders for taking prescriptions or getting lab work done.

The Pfizer relationship with Keas enables us to partner with health care professionals to extend care management outside the office, said Olivier Brandicourt, President and General Manager of Pfizer ™s Primary Care Business Unit. By combining the recommendation of an individual ™s physician with a personalized, expert-developed Care Plan to support day-to-day health decisions, we believe patients will potentially experience improved health outcomes.

Patients using the interactive platform also will be able to share their Care Plan with a designated provider, following the progress of the patient with the Plan to provide collaborative care. Patients can enroll directly into Care plans or by recommendation of their physician.

SOURCE Pfizer Inc.