"Even though Boar's Head meats, cheeses and condiments have always been gluten free, we are seeing an increase in the number of consumers who are asking us whether or not our products are gluten free," explains RuthAnn LaMore, Boar's Head Director of Communications. "Although gluten is found in many foods, anyone living a gluten free lifestyle does not have to avoid the deli counter where Boar's Head is sold." A recent survey by a food industry publication named gluten free as one of the top twenty important food topics of 2010.

This new brochure is part of the company's ongoing effort of responding to consumers' health, wellness, and nutrition concerns.  Earlier in the year, Boar's Head launched a campaign, "Launch Your Own Assault on Salt," an initiative encouraging salt sensible food choices, which featured the Boar's Head line of Lower Sodium Deli Meats and Cheeses.

Boar's Head is a supporter of the Celiac Sprue Association, which is dedicated to helping individuals with celiac disease through research, education and support; and the National Foundation for Celiac Awareness, an organization focused on raising understanding of celiac disease among the general public and the healthcare community, and aiding research into its causes and treatments.  

Additionally, 30 Boar's Head deli meats proudly display the American Heart Association's distinctive red and white heart-check mark, which means that the product has been screened and certified by the American Heart Association to meet their criteria for saturated fat, cholesterol and sodium.

Boar's Head also assists the American Diabetes Association  in championing the cause of diabetes prevention by promoting healthy lifestyle options through good eating habits and physical fitness. The company has been an ongoing supporter with a number of other national organizations including, Susan G. Komen for the Cure?® and the Feingold Association. 

SOURCE Boar's Head